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When initiating a tiered marketing plan electronic footprints can have adverse effects on traffic goals and ranking initiatives and can often times be overlooked in the marketing strategy.
Complications also often arise due to the improper implementation of strategies, tactics and targeting. Canonicalization is one of the most crucial aspects of search engine optimization that is often overlooked. Canonicalization is the process by which URLs are standardized, in other words pages with different syntax are treated as the same page. Canonicalization issues are important to identify because link equity can be split between pages decreasing page rank while red flags can be raised due to search engine duplicate content filters. Canonicalization issues may arise due to a number of reasons, from served asp query strings included within URLs and varied anchor text from incoming links to content distribution initiatives.
Our Analytics and reporting service can be initiated as a single service or as an add on service. With over ten years of experience in the new media industry we offer analytics and reporting packages that go beyond traffic statistics, we initiate indepth research in your target niche and community and thoroughly investigate online web initiatives and properties.
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