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As alternatives to television, radio or print are constantly being sought out, one of the most cost effective
forms of marketing is internet marketing. Four main components of internet marketing include; Search Engine
Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO) and Email and Newsletter Marketing.
Search Engine Optimization (SEO) refers to optimizing a website to adhere to WC3 and search engine guidelines for
best possible placement within search engine results. Search Engine Marketing (SEM) refers to marketing a web property
over major, second tier and niche search engines and can take many forms, including; blogging, RSS syndication,
podcasting, press release distribution, article marketing, search engine and directory submission, Pay Per Click
advertising and link building. Social Media Optimization (SMO) refers to the optimization and inclusion of content
on social media networks. Some popular forms of social media include social website posting, review site posting,
forum posting and social bookmarking. Email and Newsletter Marketing involves sending out scheduled information
about your product or service that engages clients on a personal level.
Internet marketing can increase visibility and drive highly targeted visitors to your website. Through natural and paid
campaigns our SEO, SEM and SMO techniques can target different types of searches, including image, local and industry
specific vertical searches. Monthly maintenance packages ensure that your site remains on top level search engine
results pages by adjusting to changes in search engine algorithms. Internet marketing requires an understanding of how search engine algorithms work and the types of search criteria people generally use. Knowing how search engines acquire and organize information combined with specialized
techniques designed to make this process more accurate lead to better recognition by search engines and increased traffic
for your site. The techniques used to produce improved ranking can be any combination of the following: coding and structure changes,
unique content addition, meta keyword and description edits, key-phrase research and creation, search engine and human
directory submissions, paid placement marketing services, campaign strategy development and creation of advertisement copy.
We are proficient with internet marketing. As well as SEO, SEM, SMO and email and newsletter marketing we can deliver
professional copy or edit current copy for your corporate needs.
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