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In business image is everything and thus the proper image should extend through an entire business. A brand's image should reflect everything a potential customer comes across, from the logo design, web properties and even corporate letter heads to how the receptionist answers the phone and employees portray the business. One area where many organizations fail to protect their image is within search engine results. With the majority of customers engaging with your brand through Google and other search engines it is important to manage your online identity and brand and focus on reputation management.
Often times organizations face issues within search engine results pages as well as within relevant social networks. Reputation management can be initiated through search engine optimization, social media optimization and networking as well as search engine marketing. In some instances though, entering a social networking space can have adverse effects.
With the influx of social media networks and the recent Google Panda Algorithm update there are so many areas conversations directly related to your brand can take place and marketers are looking for more authoritative networks that have not been penalized by Panda while developers are realizing the implications and more review websites are popping up online.
There are a number of options that can be initiated, such as registering with profile sites and distributing press releases or articles through authoritative press release and article directories with high page rank. Although more time consuming, it could be very beneficial to reach out to the blogoshere or niche and authoritative bloggers. By developing more content and distributing content to websites with high page rank you increase the chance of beating out negative search engine results pushing them further into the search engine index reducing their visibility online.
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