Business Solutions | Search Engine Marketing

Search engine marketing refers to marketing a web property over major, second tier and niche search engines essentially increasing visibility in search engine result pages. Often understood to be paid advertising, SEM actually uses various means of marketing a website to increase its relevance in search engine results including but not limited to blogging, RSS syndication, podcasting, press release distribution, article marketing, search engine and directory submission, Pay Per Click advertising and link building.

Recently search engine professionals have alluded to the fact that it is no longer necessary to have numerous links pointing to your website from one domain, rather one strategically placed link can be just as effective. Mass link buying can signal red flags to the search engines, but done on a small scale and mixed in a link building campaign can yield improved search engine ranking. Exclusive ads can be purchased strategically on specific URLs and directories. One of the most influencial factors to improving search engine results is link building. Implementing a Geometric link strategy that starts off slow gradually increasing links over time looking as natural as possible when filtered through a page rank algorithm will yield higher ranking. A natural link building strategy can also be backed up by a Sponsored Link plan and Pay Per Click Advertising.

A Link Profile can include links from social profiles, forum signatures, directory links, authority websites, etc. Links should not only point to home pages but key landing pages should be chosen within the web property.